Cheeky Maiden did not start as a polished business plan.
It started with a family asking better questions.
For Nick, one of those first questions was about corn. Years ago, he began paying closer attention to what he was eating, what was causing inflammation in his body, and how many everyday products included ingredients most people never think twice about. That one discovery opened the door to a much bigger journey.
If food ingredients mattered, what about everything else?
What about soap?
What about body care?
What about the products used around their home and children every day?
Then came one of the moments that changed everything.
When their oldest daughter, Shiloh, was little and crawling around the house, Nick and Cassie realized she could easily get into the cabinet under the sink. Like many homes, that cabinet was full of chemical-filled cleaners they no longer felt comfortable having around their family.
That moment made clean living feel less like an idea and more like a responsibility.
Cheeky Maiden became their way of creating something better. Better soap. Better body care. Better household products. Products made with thoughtful ingredients, natural scents, and a level of care they could feel good about using on their own family.
Today, Cheeky Maiden is still a family business at heart. Nick, Cassie, and their children have helped shape it into something bigger than soap. It is about faith, family, clean living, and helping other people make simple, healthier swaps in their own homes.
Because for them, this has never been just about making products.
It has been about caring for people well, starting with the people under their own roof.